Here are 10 facts from PPAI to prove that promotional products work:
1. 83% of consumers like receiving a promotional product with an advertising message.
2. After receiving a promotional product, 85% of consumers do business with the advertiser.
3. More than half 58% of consumers keep a promotional products anywhere from one year to more than four years.
4. 89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months.
5. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
6. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
7. 90.4% of people report currently owning or possessing a promotional product received in the last 24 months.
8. 53% of consumers use a promotional product at least once a week or more.
9. 8 in 10 consumers own between one and 10 promotional items.
10. Nearly 6 in 10 consumers have received promo items from a business establishment or at tradeshows, conferences or conventions.