“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”
– Brian Solis, digital anthropologist and futurist

Getting your brand to connect with people is not easy. It’s more than slapping a cool logo onto a bar promotional product like a bar mat or beverage coasters or a beer mug.

Your brand – your story – needs to make a connection that resonates with people. As you know, it’s a crowded beverage industry, and we want to help elevate your brand to create an impression and a memorable customer experience. 

As a designer, it all starts with learning as much about you as I can. 

  1. What’s your why?   
  2. How is what you do going to make someone’s life better? More fun? 
  3. What does your company do? 
  4. What is the culture of your company?
  5. Who is your target market? Who are you trying to reach?
  6. How do you want your customers to feel? 
  7. What color will best impact customers’ emotions and behaviors?
  8. What’s your rally cry or your tag line? 

Click here for a PDF of 8 questions all designers should ask customers

From there, we can start to develop ideas together that connect to you, your company, and your customers. That is where the design comes into play. We will work with you to create your story to draw attention to you and your brand. 

We can experiment with typeface, fonts, sizes until we capture who you are. Let’s do something different – something fun! That’s what promotional products are all about – adding value to a fun customer experience. 

Promoting your brand, helping you stand out above all the others, and offering clients some pretty cool products – that’s what we do. And we do it well. Our ultimate goal is to get your brand in front of your clients in such a way that they will remember you.   

Please visit our website to learn more about our branded beverage products, marketing solutions, and how we can increase your sales and elevate your brand. 

By Brad Knaus
Graphics Designer at Innovative Marketing Consultants (IMC)
Brad has been with IMC for over 10 years and has vast knowledge of design and creation, specifically to beverage industry.