As we move forward, the audience we promote to is ever-changing. What makes them tick is important to know when developing a successful promotional product, particularly with younger audiences.
The growth of mobile communications and application consumption is on the rise. Developing promotional products that address both online and offline marketing efforts is becoming more important as the population ages. Below is a brief overview of generational cohorts and behaviors that you may want to take into consideration when developing your next promotional product or premium.
Generational descriptions derived from Wikipedia.