Spring Park, Minn., Feb. 26, 2019 – Innovative Marketing Consultants (IMC), recently announced beverage industry veteran Mike Gondek as its newest partner and CEO. With nearly 30 years of experience, Gondek will lead the sales, marketing and operations teams to elevate their clients’ success through branding solutions. He plans to bring his brand development and marketing expertise and entrepreneurial spirit and mindset to IMC.

“I’m excited about this new opportunity with IMC to further develop our customers’ brands even more,” Gondek says. “It’s a crowded industry; walk down any beverage aisle and you’re inundated with choices. How does a beverage company cut through that noise effectively?”

That’s where IMC and Gondek’s well-rounded industry experience and passion can help. “What differentiates one company from another is its branding identity and how they connect and create a positive experience with its customers,” he says.

Gondek adds that his team’s role is to partner with its customers and embrace new and creative ways of building their brands and increasing their sales. “What worked yesterday does not guarantee your success for tomorrow,” Gondek says. “When you partner with IMC, you are connecting with real people who actively listen and provide the innovative solutions you need to grow your brand and ensure success.”

And that begins with a conversation. Gondek invites customers to contact him directly at mike@imcsuccess.com or 952.252.1255 to learn how IMC can help elevate their brand.

Most recently, Gondek served as an industry consultant before joining the IMC team. He is also founder and former co-owner of BevSource, a company that specializes in supporting beverage entrepreneurs to develop, produce and deliver their beverage ideas to the world. Additionally, in his 10 years with Minnesota Brewing Company, Gondek served as regional
sales manager, sales and marketing manager, director of operations and vice president of sales. He managed an extensive portfolio of customers, which included elevating the Grain Belt Premium brand among others.

About Innovative Marketing Consultants (IMC)

Spring Park, Minn.-based Innovative Marketing Consultants (IMC) founded by Shane Erickson in 1991 provides branded marketing solutions and promotional products and services in the beverage industry. For nearly 30 years, IMC has served beverage manufacturers, distributors and importers in the U.S. IMC values relationships, innovation, customer experience, and turnkey and scalable solutions for start-ups and established organizations alike. For more information, visit imcsuccess.com.