Greg LofflerSpring Park, Minn., 10-14-1019 – Innovative Marketing Consultants (IMC) recently announced Greg Loffler as its new vice president of Operations and Customer Experience (Cx). A seasoned veteran of the beverage industry, he is a member of IMC’s senior leadership team and will oversee the strategic direction and management of the company’s operations and Cx initiatives.

“Greg’s well-rounded experience, progressive responsibility and success in the beverage industry are huge assets for IMC and our customers,” says Mike Gondek, IMC partner and CEO. “He is a perfect fit to hit the ground running and take our operations and branded solutions to the next level quickly.”

With more than 30 years of industry experience, Loffler most recently held leadership roles at Co-Rect Products (Division of Crown Brands) as general manager and vice president of Sales and Marketing and at Bloomfield Industries (Division of Middleby Corporation) as general manager, vice president of Sales and Marketing.

Gondek adds that Loffler’s strong relationships in the beverage industry as well as the local community will prove invaluable as IMC continues to grow and enhance the customer experience.

“Joining IMC at their headquarters in Spring Park (Minn.) is a homecoming for me as I grew up next door in Mound,” says Loffler. “My roots are here and am looking forward to building meaningful connections in the community as well as working closely with our customers to grow their business and improve their interactions with us.”

According to Loffler, Operations plays a crucial role in the customer experience. This includes the administration of business practices to create the highest level of efficiency possible within the organization from scalable operational processes, supply chain management and logistics, and expanding IMC’s printing capabilities leading to on-time deliveries.

“IMC has a solid reputation of people doing business with people and the entire team is passionate about ensuring the success of all clients,” he says. “I’m looking forward to building on that business model as we refine the company’s pillar of excellence and provide a positive experience at every touchpoint for existing customers and potential new markets.”

About Innovative Marketing Consultants (IMC)
Spring Park, Minn.-based Innovative Marketing Consultants (IMC), founded by Shane Erickson in 1991, provides branded marketing solutions and promotional products and services in the beverage industry. For nearly 30 years, IMC has served beverage manufacturers, distributors and importers in the U.S. IMC values relationships, innovation, customer experience, and turnkey and scalable solutions for start-ups and established organizations alike. For more information, visit and connect with us on LinkedIn and Facebook.