The Craft Brewers Conference (CBC) and annual tradeshow Brew Expo, held in San Francisco this March, saw a significant increase in attendees over last year. A whopping 3900 folks came out to demonstrate their passion for beer and the craft of brewing. Attendance however, was not the only thing we noticed had grown in this segment.
We noticed a real focus on sustainability across the board. Not surprisingly, brewers with a passion for handcrafting beverages have a high interest in recycled products and sustainable prodution for their promotional needs.
The ability to reuse existing materials or produce in a facility that generates its own solar power is quite a positive. Then I started thinking about products in our industry in general. There is a whole lot of reuse going on out there. Here is a short list of promotional products that you wouldn’t normally think of as “green”.
Mardi Gras Beads
Can be made from reground plastic or corn plastic.
Bags and Totes
Made from recycled bottles (PET), bamboo or post-consumer waste.
Can be made from a variety of reclaimed materials including recycled circut boards, vinyl LP’s, street signs, and blue jeans.
Made from recycled blue jeans, yellow pages, or old money.
Made from post consumer recycled iron.
Combine this with water or solar powered technology and fast-growing renewable resources like bamboo, and the advertising specialties industry is a bit greener at heart than you might have imagined.